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Board of Appeals




Applicant/Owner:  Whiting Place Realty Trust    

                              210 Whiting Street

                              Hingham, MA 02043

Agent:                    Prosign Graphics LLC

                               c/o Anna Haluch

                               65 Belmont Street

                               South Easton, MA 02375    

Property:  210 Whiting Street, Hingham, MA 02043 

Deed Reference:  Plymouth County Registry of Deeds, Book 247, Page 5106

Plan References:  Signage specifications plan set entitled, “210 Whiting Place,” prepared by Prosign Graphics, Inc., undated, (3 Drawings)


This matter came before the Board of Appeals (the "Board") on the application of Whiting Place Realty Trust (the “Applicant”) for a Special Permit A1 under § V-B of the Zoning By-Law (the “By-Law”) and such other relief as necessary to install a 24 SF ground sign at 210 Whiting Street in Business District B. In accordance with M.G.L. c. 40A, § 13 and pursuant to the Board’s Rules and Regulations, the application was heard by the Zoning Administrator, Emily Wentworth, at a duly noticed public hearing held remotely on Tuesday, March 16, 2021 via Zoom as an alternate means of public access pursuant to an Order issued by the Governor of Massachusetts dated March 12, 2020 Suspending Certain Provisions of the Open Meeting Law. The Applicant was represented by Anna Haluch from Prosign Graphics LLC. At the conclusion of the hearing, the Zoning Administrator granted the requested Special Permit.

Throughout the hearing, the Zoning Administrator has been mindful of the statements of the Applicant and the comments of the general public, all as made or received at the public hearing. 


During the hearing, the Applicant’s representative from Prosign Graphics described the proposed sign. The Zoning Administrator noted that the proposed plan complies with dimensions permissible by special permit in the District. The sign also more clearly advertises the multiple businesses operating on the property. 


Based on the information submitted and presented during the hearing, and discussions during the meeting, the Zoning Administrator made the following findings in accordance with § I-F, 2 of the By-Law:

1.    The proposed use will be in harmony with the general purpose and intent of the By-Law. The proposed signage will effectively promote existing business operations on the site in a safe manner. The results are consistent with the purpose and intent of the By-Law.

2.    The proposed use complies with the purposes and standards of the relevant specific sections of the By-Law. The proposed signage complies with the parameters specified in Section V-B. Namely, the proposed signage meets area and height limitations allowed by Special Permit in the District.

3.    The specific site is an appropriate location for such use, structure, or condition, compatible with the characteristics of the surrounding area. The property is located in the Business B District in an area that has been developed with a mix of uses. The property maintains 200’ of frontage on Whiting Street/Route 53, so there is sufficient buffers available between the signage and adjacent parcels. The proposed signage, which promotes the proposed business on the property, is appropriate for the location. 

4.    The use as developed and operated will create positive impacts or potential adverse impacts will be mitigated. No adverse impacts will be created by installation of the proposed signage. No lighting is proposed to illuminate the sign.

5.    There will be no nuisance or serious hazard to vehicles or pedestrians. The signage is designed to promote and allow the safe and efficient identification of the property by customers travelling in motor vehicles within the adjacent state highway. 

6.    Adequate and appropriate facilities exist or will be provided for the proper operation of the proposed use. The proposed sign will be adequately supported and/or installed in the ground. 

7.    The proposal meets accepted design standards and criteria for the functional design of facilities, structures, stormwater management, and site construction. Not applicable because this is a ground sign with no illumination proposed.


The requested Special Permit A1 under § V-B of the Zoning By-Law and such other relief as necessary to install a 24 SF ground sign at 210 Whiting Street in Business District B if hereby granted, subject to the following conditions:

1.    The proposed signage shall be installed in a manner consistent with the approved plans and the representations made at the hearing.

For the Board of Appeals,


Emily Wentworth

April 1, 2021